Responsible Authority
We are happy about your visit to our website. We would like to introduce ourselves as the responsible authority within the meaning of data protection law:
BigShoe gGmbH
represented by the Board
Florian Goll
Bayreutherstr. 36
10789 Berlin
Germany
Email
help@bigshoe.info
Phone
+49 (0)163 46 46 390
General Information
Pursuant to our statutory obligations, we would like to inform you about the collection and use of your personal data.
When you use our website, personal data about you will be collected. This may happen by you entering the data yourself, for example your e-mail address. But our system also collects your data automatically, for example whenever you visit our website. This happens irrespective of the device or the software that you use to visit our website.
All data that you enter in our app is provided voluntarily; there are no disadvantages to you if you do not provide data. But without certain data, we are unable to provide services or to conclude contracts. Whenever such information is necessary, we will point it out to you.
On this website, the user’s personal data is only collected within the framework of the existing data-protection law, in particular the General Data Protection Regulation (GDPR). The legal terms used in the text are defined in Art. 4 of the GDPR.
The GDPR allows data processing in three cases in particular:
- in accordance with Art. 6 para. 1 (a) and 7 GDPR, when you have consented to us processing your data; in this Privacy Policy and in the cases of consent pursuant to Art. 4 no. 11 GDPR, we will inform you in detail and each time for what purposes and under what circumstances your data will be processed by us;
- in accordance with Art. 6 para. 1 (b) GDPR, when processing your personal data is necessary for negotiating, concluding or performing a contract;
- in accordance with Art. 6 para. 1 (f) GDPR, if the balancing of interests leads to the conclusion that the processing is necessary to protect our legitimate interests; this means in particular our interests to analyse, optimise and secure the offers on our website – meaning primarily the analysis of user behaviour, setting up profiles for advertisement purposes and storage of access data as well as the use of third-party providers.
Inventory Data
We collect inventory data as far as it is necessary to establish, negotiate or amend a contract (including one without remuneration) between us and the user. This can be: customer data (for example name, address), contact data (for example e-mail address, phone number), service data (for example services ordered, duration, payment). Upon establishing the user relationship, we will ask you for this data (for example name, address and e-mail address) and will also tell you which of the information is required to establish the user relationship.
Usage Data
We also collect usage data to allow users to use the services on our website. These may consist of: usage information (for example visited websites or parts, duration of visit, interest in services), content data (for example data, text, images, sounds, videos entered or uploaded by you), meta data (for example identity of your device, location, IP address).
We will only combine usage data if and insofar as it is necessary for billing purposes. Otherwise, we will only put together usage data pseudonymously and only insofar as you have not objected. You may send this objection to the address indicated in the “About Us” section or the responsible authority indicated in this Privacy Policy at any time.
The legal basis for this data processing are our legitimate interests pursuant to Art. 6 para. 1 (f) GDPR in analysing the website and your use, possibly also the statutory permission to store data as part of the negotiation of a contract pursuant to Art. 6 para. 1 (b) GDPR.
Furthermore, our provider stores information, the so-called server log files, each time the website is used; this is information which is automatically transferred by your browser. In detail, this data consists of:
- your IP address
- type and version of your browser
- host name
- time of visit
- the page from which you came to our page
- name of the page opened
- exact time of usage as well as
- the amount of data transferred
This data will only be used for statistical purposes and do not allow us to identify you as a user.
First Contact through Electronic Request
If you contact us in electronic form (for example by mail, fax, phone, messenger, etc.), we store and process the data which you have given us (for example name, contact information, content of the request). This is based on our legitimate interest in an effective communication with customers in accordance with Article 6 para. 1 (a) GDPR and, as far as it concerns a request to enter into or to perform a contract, also with Article 6 para. 1 (b) GDPR.
We will only pass on this data to third parties as far as required for the performance of the contract (in accordance with Article 6 para. 1 (b) GDPR), by the overwhelming interest in effective services (in accordance with Article 6 para. 1 (f) GDPR) or based on your consent (in accordance with Article 6 para. 1 (a) GDPR) or if there is another legal permission or obligation.
You may ask us at any time and without any cost to provide information about the purpose of the processing, the origin and the recipient, if any, of your data. You may also request that we correct, delete or limit the processing of your personal data. You may object against the (further) processing of your data at any time and you have a right for the data to be made transferable as well as the right to file a complaint with the competent supervisory agency.
In general, your data will only remain stored as long as required by the purpose of the respective data processing. A longer storage is an option, in particular when required in order to pursue our rights, for other legitimate interests of ours or when there is a statutory duty to keep the data longer (for example record-keeping under tax law, statute of limitations).
Consent
Whenever we ask you for your consent for the processing of your data, we will inform you in clear language and in an easily accessible way about the cases for which you will be granting your consent. Any consent that we ask you for is voluntary. Any advantage that you wish to gain by granting consent is also available without consent; simply ask us.
Regarding any consent, you have the right to revoke any consent given to us for the processing of your personal data at any time. You just need to contact us without any particular formal requirement, for example through our contact form, an e-mail to the e-mail address indicated in the “About Us” section or a link to unsubscribe (if offered by us). Your withdrawal has no effect on the legality of the data processing carried out up to that point.
Storage Period
Generally, your data will only remain stored as long as required by the purpose of the respective data processing. Storage beyond that is possible in particular if it is still required for pursuing our rights or for other legitimate interests of ours.
For your inventory data which were necessary to perform a contract (including one without remuneration), this means that we store this data until the complete performance or termination of the contractual relationship plus the limitation period (which is generally 2 or 3 years) plus an adequate extra time for potential interruptions of the limitation period.
For your usage data which was collected in the course of your use of the website, this means that we will store it only for the time still required for the proper functionality of our website and as long as we still have a legitimate interest. Statistical information will be primarily stored by us in pseudonymous form.
Beyond that, we still store your data for as long as we are required to do so by law. This concerns in particular the tax-law requirements to keep records, usually for 6 or even 10 years.
Cookies
More then essential Cookies
Upon opening the website, we have asked you to consent to the storing of certain cookies which will be placed while you visit our website. Based on your consent pursuant to Art 6 para. 1 (a) GDPR, our website thus uses cookies, so that our offer can be used in a better, more effective and more secure way.
Cookies are text files that are stored on your computer and which store certain data about your user behavior on our page, so that certain features or offers can be made available to you based on your previous use. These can be “session cookies”, which are automatically deleted when you leave our website. Other cookies are stored on your computer permanently until you delete them. That allows us to recognize your browser when you visit our website again and to provide you with features or offers according to your previous usage.
Your browser allows you to prevent the use of cookies in general or in specific cases. Please check the instructions for your browser to find out more about this. You can also delete cookies following these instructions which we have listed for you:
for Chrome: https://support.
for Safari: https://support.apple.
for Firefox: https://support.
for Edge: https://support.
for Internet Explorer: https://support.
Blocking cookies may limit the functionality of our website and of other websites visited by you.
More information on this topic, in particular how you can administer, limit or completely disable third-party cookies and technologies with a similar purpose, can be found at:
http://www.aboutads.info/
http://www.youronlinechoices.
http://www.networkadvertising.
Borlabs
In order to obtain your consent to store certain cookies on your device and to document this in line with data protection law, and in line with our legal obligations under Art. 6 para. 1 sentence 1 (c) GDPR and our legitimate interest in accordance with Art. 6 para. 1 (f) GDPR, we use the Cookie Consent Manager “Borlabs Cookie“ provided by Borlabs – Benjamin A. Bornschein, Georg-Wilhelm-Str. 17, 21107 Hamburg, Germany.
Borlabs Cookie only places cookies that are technologically necessary. When you open our website, the following data will be sent to Borlabs Cookie: your consent or the withdrawal of your consent for placing cookies, a cookie placed on your browser by Borlabs Cookie, the duration and version of the cookie, domain and path of the WordPress website and the UID. The UID is a randomly generated ID and no personal information.
Borlabs Cookie processes no personal data. If you want to withdraw the consent to place certain cookies, simply delete the cookie in your browser. When you re-enter/reload the website, you will be asked for your consent to place cookies again.
You can find detailed information about the privacy policy of Borlabs Cookies at: https://de.borlabs.io/
BORLABS COOKIE
For the Cookie Opt In we use the WordPress plugin from Borlabs (https://borlabs.io/borlabs-
[borlabs-cookie type=”btn-cookie-preference” title=”Borlabs Cookie Settings”/]
Transfer of data
Transfer to Third Parties
We dislike spam as much as you do. We will therefore not transfer your data to third parties, unless permitted by law.
Transfer of customer data may either
- be required for the performance of a contract and in that case be permitted according to Art. 6 para. 1 (b) GDPR, or
- be permitted based on our legitimate interest in an effective service structure pursuant to Art. 6 para. 1 (f) GDPR, or
- covered by your consent pursuant to Art. 6 para. 1 (a) GDPR, or
- become necessary if we will be legitimately asked by a government or an agency to hand over your data pursuant to Art. 6 para. 1 (c) GDPR.
If your data are transferred to third parties, this is mentioned in this privacy policy.
Transfer to other countries, particularly USA
Our website uses external providers located outside of the EU for different features. In particular, the use of cookies, active Java scripts and other technology can lead to processing and storage of your data outside of the EU. But we will not transfer your data to a third country, unless the EU Commission has determined that there is a similar level of data protection as in the EU or unless you have provided us with your informed consent or we have agreed on the standard contractual clauses for the protection of your data with the provider.
Users‘ Rights
You may request us anytime to provide information about the personal data stored about you free of charge. To avoid misuse, this will require personal identification.
Deletion, Correction, Limitation
You may at any time demand from us that we correct (or complete) incorrect data as well as a limitation of the processing of data or deletion of your data. This applies in particular if the reason for processing the data is no longer valid, if a required consent has been revoked and there is no other legal basis or if our data processing is unlawful. We will then correct, block or even delete your personal data without delay as far as permitted by law.
Objection
The right to object to advertisement is governed by our text regarding consent:
Data Transfer
You may request us to transfer the data stored about you in machine-readable form.
Complaint
If you feel that our data processing has violated any of your rights, you may file a complaint with the competent regulatory agency (here you find a list of the agencies).
Changes to the Privacy Policy
If and when factual or legal reasons will compel us to amend the Privacy Policy, we will update this page accordingly. This will not change the consent provided by the user.
Data Entry
Encryption of Data Entry
When you enter data on our website, whether in a contact form, during the registration process, when you log in or for payment purposes, the website, where you enter the data, is encrypted. Thus, third parties can not read what you enter. You will recognise the encryption by the lock symbol in your browser and by the URL beginning with “https“ instead of “http“.
Contact Forms
General contact form
When you fill out a contact form or when you send us an e-mail or another electronic message, your information will be stored for the processing of the request, for possible follow-up questions or for other related questions and will only be used to follow up with the request.
Your data will be transferred in an encrypted manner, preventing third parties from reading your data while it is being entered.
Basis for this storage is your consent pursuant to Art. 6 para. 1 (a) GDPR, which you grant us by filling in the contact form or by your other requests. You may revoke this consent at any time, you just need to contact us without any particular formal requirement (for example in the contact form or by e-mail). This withdrawal has no effect on the legality of the data processing that has occurred up to that point.
Your data remains stored for as long as the processing of the request requires, in particular as long as the storage is still necessary to perform the contract, to pursue our rights or for our other legitimate interests or we are compelled by law to keep your data stored (for example based on tax-law requirements to maintain files).
Registration
If you register on our website, we will ask for compulsory and potentially also non-compulsory data in accordance with our registration form for the purposes listed hereinafter.
Your data will be entered in an encrypted manner, so that third parties cannot read your data while being entered.
The legal basis for this storage is our legitimate interest in communication with interested users in accordance with Art. 6 para. 1 (f) GDPR and also the storage of contractual data in accordance with Art. 6 para. 1 (b) GDPR in case of contracts, including non-remunerated ones.
Your data will remain stored for as long as you remain registered, particularly as long as the storage is still required to perform the contract, to pursue our rights or for our other legitimate interests or for as long as we are required by law to store your data (for example pursuant to tax-law requirements to store documents).
REGISTRATION WITH FACEBOOK CONNECT
You can also log into our website with your Facebook account. To that purpose, Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA, offers the Connect service. If you log in with the Facebook Connect button/link, your request will be forwarded to Facebook. If you log into your account, your Facebook account will be connected with our website. This allows us to access your data with Facebook, in particular
- your Facebook name
- your Facebook ID number
- your Facebook profile and header images
- the e-mail address you use for Facebook
- your friends on Facebook
- your likes
- your birthday
- your gender
- the country you listed on Facebook
- the language you listed on Facebook
We use this information to offer you the best possible services.
Information regarding the data stored with Facebook can be found in Facebook’s privacy policy at https://www.facebook.com/
The basis for this storage is the data processing for the purpose of performing the contract pursuant to Art. 6 para. 1 (b) GDPR and your consent pursuant to Art. 6 para. 1 (a) GDPR, which you can grant us via about Facebook Connect when you register. You may withdraw that consent at any time, for which any notice to us, without any formal requirement, is sufficient (for example through the contact form or by e-mail). This withdrawal has no effect on the legality of the data processing carried out up to that point.
Your data remains stored for as long as you are registered on our website, as long as required for the performance of the contract, for pursuing our rights or for our other legitimate interests or if we are bound by law to keep your data longer (for example pursuant to tax-law requirements to keep documents).
Newsletter
Mail Chimp
If you subscribe to the newsletter offered on our website, we will inform you in detail about the information you will receive, which of your data will be stored and what it will be used for. We will not pass on your data to third parties and we will only use it to mail the newsletter.
We will only mail you the newsletter if you have given us your prior permission. To that purpose, you will receive an e-mail from us with a link and further instructions and our request for your consent. By clicking on this link, you declare your consent to receiving the newsletter and our advertising.
Because we are legally obligated to record your permission as part of the so-called double opt-in, your order of the newsletter, the mailing of our e-mail of consent and your consent by clicking on the link will be recorded and saved with location and time as well as with your IP address.
The basis for the storage is your consent pursuant to Art. 6 para. 1 (a) GDPR, which you grant to us by registering for the newsletter. You may revoke this consent at any time, you just need to contact us without any particular formal requirement (for example through the contact form or an e-mail or the unsubscribe button in each e-mail). This withdrawal has no effect on the legality of the data processing that has occurred until that point.
For mailing the newsletter, we use (based on our legitimate interest in a technologically perfect processing of our customer information and analysis) the provider MailChimp (Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA) from the USA.
This means, your data will be exportet to the USA.
In our newsletter, we will also explicitly ask you to provide your consent to transferring data to MailChimp and to the USA. You will declare that consent by clicking on the link, but you may revoke it at any time. For the handling of your data at MailChimp, we refer you to the Privacy Policy of MailChimp at: https://mailchimp.com/
MailChimp will only use your data for mailing the newsletter and for evaluating that mailing on our behalf. In addition to that, MailChimp will only use your data to improve their own service. But MailChimp will not use the data to contact you directly or to pass on your data to third parties.
The mails used by MailChimp contains a “web beacon“, which will inform MailChimp about the opening of the newsletter and/or the clicking on a link contained therein by you. As part of that process, information regarding your browser, your location and your IP address will be transmitted to MailChimp. This information will be used to optimise our communication with you.
Our newsletter provider will also use this data for purposes of analysis and optimisation of their own service, but only in pseudonymised form (meaning that your identification is not possible). But your data will not be used by the provider to contact you directly.
Your data will remain stored for as long as you are stored in our mailing list, the storage is required to enforce our rights or it is necessary for our legitimate interest or we are required by law to keep your data.
Social Media
Social Media Plugins
General information
Social media plugins normally lead to the IP address of each visitor to a page being collected by theses services immediately and the users having their subsequent browsing history recorded. This may even happen if you do not click on the button.
To prevent this, we use the Shariff method. Thus, our social media buttons only establish the direct contact between the social network and you only once you click on the respective share button. If you are already registered with a social network, Facebook and Google+ do not require a new window for this. Twitter will show a pop-up window, in which you can still edit the text of the tweet.
Thus, you can publish our content in social networks without them being able to put together complete browsing profiles. The Shariff method is already being used by many websites in order to protect their users.
But, at the latest, when you follow the link to the social media site, your data will be broadcasted to that site. The social media site will normally store a cookie in your browser and to your account information there, especially, if you are logged into your social media account on the site. The social media site can analyse your use of the platform and your browsing habits and will use these for targeting advertisements based on your interests. That can lead to ads being shown to you when browsing in- and outside of the social media site. Please inform yourself about the use of your data on these sites and use them only, when you agree to that use of your data, that happens on that social media site, in particular, when you are not using that social media site for the first time. We have added links to all the privacy policies of the social media site for your information.
Based on our legitimate interest in a technologically perfect online offering and its design and optimisation in an economically efficient manner pursuant to Art. 6 para. 1 (f) GDPR, we use plugins of the social network of Facebook Inc., 1 Hacker Way, Menlo Park, California 94025, USA. Due to the Shariff method, Facebook will only learn your IP address and your visit to our website, once you will have clicked on the button. If you confirm the plugin while being logged in at Facebook, Facebook may attribute your use to your user account.
That way, your data will be transferred to the USA.
The collection and use of your data which is then possibly carried out by Facebook is beyond our knowledge or control. You will find further information in Facebook’s privacy policy at http://de-de.facebook.com/
Regarding the general approach to cookies and their deactivation, we refer you to our general information in this Privacy Policy.
Based on our legitimate interest in a technologically perfect online offering and its design and optimisation in an economically efficient manner pursuant to Art. 6 para. 1 (f) GDPR, we use plugins of the social network LinkedIn, provided by LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland, as a subsidiary of LinkedIn Corporation, 2029 Stierlin Ct. Ste. 200 Mountain View, CA 94043, USA. With the Shariff method, LinkedIn will only learn of your IP address and your visit to our website once you have clicked on the button. If you confirm the plugin while being logged into LinkedIn, LinkedIn may attribute your use to your user account.
The data collected by Linkedin may be transferred by Linkedin to countries outside of the EU, in particular to the USA.
We have neither knowledge of, nor any influence on the possible collection and processing of your data by LinkedIn. Further information can be found in LinkedIn’s privacy policy at: https://www.LinkedIn.com/
Based on our legitimate interest in a technologically perfect online offering and its design and optimisation in an economically efficient manner pursuant to Art. 6 para. 1 (f) GDPR, we use plugins by the social network of Twitter International Company,
One Cumberland Place, Fenian Street, Dublin 2, D02 AX07 IRELAND. Due to the Shariff method, Twitter will only learn your IP address and your visit to our website once you will have reconfirmed the retweet button.
That way, your data may be transferred to the USA.
The collection and use of your data which is then possibly carried out by Twitter is beyond our knowledge or control. You may find more information in Twitter’s privacy policy at https://twitter.com/
Regarding the general approach to cookies and their deactivation, we refer you to our general information in this Privacy Policy.
Social Media Links
General Information
We refer with links to our social media presences. When you follow any such link to the social media site, your data will be broadcasted to that site. The social media site will normally store a cookie in your browser and to your account information there, especially, if you are logged into your social media account on the site. The social media site can analyse your use of the platform and your browsing habits and will use these for targeting advertisements based on your interests. That can lead to ads being shown to you when browsing in- and outside of the social media site. Please inform yourself about the use of your data on these sites and use them only, when you agree to that use of your data, that happens on that social media site, in particular, when you are not using that social media site for the first time. We have added links to all the privacy policies of the social media site for your information.
Our website uses links to our presence in the social network of Facebook by Facebook Inc., 1 Hacker Way, Menlo Park, California 94025, USA. It is just a normal link. Thus, when you open our site, Facebook will not learn of your visit to our website. But once you click on the link, you will be led to Facebook, allowing Facebook to learn that you have visited out site.
That way, your data will be transferred to the USA.
The collection and use of your data which is possibly carried out by Facebook after clicking on the link is beyond our knowledge or control. You may find further information in Facebook’s privacy policy at http://de-de.facebook.com/
Our website uses links to our presence in the social network of Instagram by Instagram LLC, now
Facebook Ireland Ltd.
4 Grand Canal Square
Grand Canal Harbour.
It is just a normal link. Thus, when you open our site, Instagram will not learn of your visit to our website. But once you click on the link, you will be led to Instagram, allowing Instagram / Facebook to learn that you have visited out site.
That way, your data will be transferred to the USA.
The collection and use of your data which is possibly carried out by Instagram/Facebook after clicking on the link is beyond our knowledge or control. You may find further information in Instagram’s privacy policy at
https://help.instagram.com/
Our page uses links to our presence on the social network LinkedIn, provided by LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland, as a subsidiary of LinkedIn Corporation, 2029 Stierlin Ct. Ste. 200 Mountain View, CA 94043, USA.
It is just a normal link, which means that upon opening our page, LinkedIn won’t learn anything of your visit to our website. But when you click on the link, you will be taken to LinkedIn, and then LinkedIn will also learn that you visited our page.
Thus, your data may be forwarded to the USA.
We have neither knowledge of, nor any influence on the possible collection and processing of your data by LinkedIn after clicking on the link. Further information can be found in LinkedIn’s privacy policy at https://www.LinkedIn.com/
Our page uses links to our presence on the social network Twitter, provided by Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07 IRELAND
It is just a normal link, which means that upon opening our page, Twitter won’t learn anything of your visit to our website. But when you click on the link, you will be taken to Twitter, and then Twitter will also learn that you visited our page.
Thus, your data may be forwarded to the USA.
We have neither knowledge of, nor any influence on the possible collection and processing of your data by Twitter. Further information can be found in the privacy policy of Twitter at https://twitter.com/
Vimeo
Our website uses links to our presence in the social network of Vimeo, Inc., 555 West 18th Street, New York, New York 10011, USA. It is just a normal link. Thus, when you open our site, Vimeo will not learn of your visit to our website. But once you click on the link, you will be led to Vimeo, allowing Vimeo to learn that you have visited our site.
That way, your data will be transferred to the USA.
The collection and use of your data which is possibly carried out by Vimeo after clicking on the link is beyond our knowledge or control. You may find further information in Vimeo’s privacy policy at https://vimeo.com/privacy.
YouTube
Our website uses links to our presence in the social network of YouTube by YouTube LLC, 901 Cherry Avenue, San Bruno, CA 94066, USA, represented by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland. It is just a normal link. Thus, when you open our site, YouTube will not learn of your visit to our website. But once you click on the link, you will be led to YouTube, allowing YouTube to learn that you have visited out site.
The data collected by Google may be transferred by Google to countries outside of the EU, in particular to the USA.
The collection and use of your data which is possibly carried out by YouTube after clicking on the link is beyond our knowledge or control. You may find further information in YouTube’s privacy policy at
https://www.google.de/intl/de/
Social Media Share
Based on our legitimate interest in a technologically perfect online offering and its design and optimisation in an economically efficient manner pursuant to Art. 6 para. 1 (f) GDPR, we use plugins of the social network LinkedIn, provided by LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland, as a subsidiary of LinkedIn Corporation, 2029 Stierlin Ct. Ste. 200 Mountain View, CA 94043, USA. With the Shariff method, LinkedIn will only learn of your IP address and your visit to our website once you have clicked on the button. If you confirm the plugin while being logged into LinkedIn, LinkedIn may attribute your use to your user account.
Thus, your data may be forwarded to the USA.
We have neither knowledge of, nor any influence on the possible collection and processing of your data by LinkedIn. Further information can be found in LinkedIn’s privacy policy at: https://www.LinkedIn.com/
Social Media Videos
Vimeo (Two Klick)
Based on our legitimate interest in a technologically perfect online offering and its design and optimisation in an economically efficient manner pursuant to Art. 6 para. 1 (f) GDPR we use Vimeo, a service provided by Vimeo, Inc., 555 West 18th Street, New York, New York 10011 in order to embed videos.
To protect your data, we have installed a two-click solution. That way, Vimeo won’t learn about your visit once you access our website, but only once you actually click the button. If you confirm the plugin while being logged in at Vimeo, Vimeo may attribute your use to your user account.
That way, your data will be transferred to the USA.
The collection and use of your data which is possibly carried out by Vimeo after clicking on the link is beyond our knowledge or control. You may find further information in Vimeo’s privacy policy at
https://vimeo.com/privacy.
Regarding the general approach to cookies and their deactivation, we refer you to our general information in this Privacy Policy.
Youtube (Two Click)
Based on our legitimate interest in a technologically perfect online offering and its design and optimisation in an economically efficient manner pursuant to Art. 6 para. 1 (f) GDPR we use YouTube, a service provided by YouTube LLC, 901 Cherry Avenue, San Bruno, CA 94066, USA, represented by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland in order to embed videos.
To protect your data, we have installed a two-click solution. That way, Google won’t learn about your visit once you access our website, but only once you actually click the button. If you confirm the plugin while being logged in at YouTube, Google may attribute your use to your user account.
The data collected by Google may be transferred by Google to countries outside of the EU, in particular to the USA.
The collection and use of your data which is possibly carried out by YouTube after clicking on the link is beyond our knowledge or control. You may find further information in YouTube’s privacy policy at
https://www.google.de/intl/de/
Regarding the general approach to cookies and their deactivation, we refer you to our general information in this Privacy Policy.
Google Tag Manager
With the Google Tag Manager, marketers can use an interface to administer website tags. The Tag Manager itself, which places the tags, works without cookies and collects no personal data. The Tag Manager only activates other tags, which may in turn collect data. About these third-party providers, you will find the respective declarations in this Privacy Policy. The Google Tag Manager does not use this data. If you have deactivated cookies, it will be respected for all tracking tags that were placed with the Google Tag Manager, so the tool does not change your cookie preferences.
Google may ask you for permission to pass on some product data (e.g. your contact information) to other google products in order to activate certain features, e.g. adding new conversion-tracking tags to simplify AdWords. Google’s developers will also check the information about the usage of the product from time to time, in order to further improve the product. But Google will never pass on such data to other Google products without your consent.
Further information can be found in the user guidelines of Google and the privacy policy of Google for this product.
Google Optimizer
Based on our legitimate interest in a technologically perfect online offering and its design and optimisation in an economically efficient manner pursuant to Art. 6 para. 1 (f) GDPR, we use the service Google Optimizer, provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland. This allows us to carry out split tests with our websites in order to analyse how changes will affect them. For these tests, Google uses cookies. But the data will only be collected in a pseudonymised form.
The anonymized data may be forwarded to the USA and stored by Google.
Google AdSense
Based on our legitimate interest in a technologically perfect online offering and its design and optimisation in an economically efficient manner pursuant to Art. 6 para. 1 (f) GDPR, we also use Google AdSense. This is a web analysis service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland.
The analysis is enabled through so-called cookies and web beacons. Cookies are text files which are stored on your computer and allow the website’s usage to be analysed. Web beacons are invisible graphic files, allowing information about the user traffic on the website to be compiled. All information about the use of the website as well as regarding advertisement formats that include your IP address will be sent to Google Inc. and stored there. Contracting partners of Google Inc. may obtain access to this information. The IP address ascertained by Google AdSense will not be combined with other data of Google.
The anonymized data may be forwarded to the USA and stored by Google.
If you do not want any cookies to be stored on your computer, you can change the relevant preferences in your browser (on cookies, see the general part of this declaration). This may however limit the functionality of our pages. By using the website, you consent to the collection of the aforementioned information in the described manner. By using the website, you further agree to the transfer of the information to Google Inc. for the purpose described above.
For the general approach to cookies and their deactivation as well as regarding the passing of data to third parties, particularly to the USA, we refer you to our general information in this Privacy Policy.
Google Ads
Based on our legitimate interest in a technologically perfect online offering and its design and optimisation in an economically efficient manner pursuant to Art. 6 para. 1 (f) GDPR, we use Google Ads, an online advertisement network provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland.
With this system we can advertise in the Google ads network, which will be displayed on other websites, search results or other places on the internet. With Google Ads our ads will be primarily shown to users, who are most likely interested in them. This allows us, to market more specific. Google uses a Cookie to display the ads based on the interests of the user. The Cookie will be read by “web beacons” on the Website of the Google ads network.
The Cookies contain data about technical specifications of your system, the websites visited, the interests shown and which ads were clicked.
At the same time we have a „Conversion Cookie“. With it Google shows us anonymize statstics without personal data. It is just about how often our ads were clicked.
Also Google will use all data out of these Cookies just in a pseudonymized way, without being able, to follow your actions individually. The data is just analysed concerning the cookie itself, otherwise only, if you have given Google your specific consent to use the data with respect to you individually.
The data collected by Google may be transferred by Google to countries outside of the EU, in particular to the USA.
As we have already explained about cookies in general in our Privacy Policy, you can prevent the saving of cookies through the relevant preferences in your browser, but this may limit the functionality of our website.
Alternatively, you can use your browser to deactivate only interest-targeted ads on Google as well as interest-targeted Google ads on the web. To do this, you have to go to http://www.google.de/
For the general approach to cookies and their deactivation as well as regarding the passing of data to third parties, particularly to the USA, we refer you to our general information in this Privacy Policy.
You will find more information about Google’s precautions regarding data protection at the following link:
https://www.google.de/intl/en/
Google Ads Conversion Tracking
Based on our legitimate interest in a technologically perfect online offering and its design and optimisation in an economically efficient manner pursuant to Art. 6 para. 1 (f) GDPR, we additionally to Google Ads we use the Google Ads Conversion Tracking, to track the result of our ads and to allow us to display ads based on the interest of the user.
If you perform certain actions on our Website – as ordering something, send a contact form or order out Newsletter – will this Conversion send to Google. Google can therewith measure the numbers of conversions. Additionally Google will be able to identify the cookie saved by Google on your Computer by Google before and can see, on which ads you have clicked before.
If you do not wish to be tracked, you can use the Google Ad Manager https://www.google.
Google remarketing and similar target groups
Based on our legitimate interest in a technologically perfect online offering and its design and optimisation in an economically efficient manner pursuant to Art. 6 para. 1 (f) GDPR, we use remarketing and other target-group services provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland, on our website.
This technology applied through cookies allows Google to present you targeted ads based on previously visited websites. Thus, we can better approach users of our website with ads. When you visit our page, a cookie will be placed in your browser, unless you have objected to the use of cookies when you opened our page.
The cookie is a small file with a number code, with which your visit of the website and anonymised data about your use of the website are collected. When it is transmitted to Google, your IP address will be shortened and thus anonymised. Your personal data will neither be stored, nor connected with other data by Google.
The anonymized data may be forwarded to the USA and stored by Google.
If you visit other websites after ours and these other websites are also part of the Google Display network, you will probably be shown interest-targeted ads on the basis of the websites previously visited by you.
You can perpetually prevent the saving of cookies by Google in your browser by downloading and installing the plugin linked to hereinafter.
https://www.google.com/
You can also prevent the use of cookies by third-party providers by declaring your opt-out on the deactivation page of the Network Advertising Initiative, following the instructions there: http://www.
Further information about Google’s remarketing service and Google’s privacy policy can be found at http://www.google.com/
For the general approach to cookies and their deactivation as well as regarding the passing of data to third parties, particularly to the USA, we refer you to our general information in this Privacy Policy.
Map services
Google Maps
Based on our legitimate interest in a technologically perfect online offering and its design and optimisation in an economically efficient manner pursuant to Art. 6 para. 1 (f) GDPR, we use Google Maps API, a map service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland (“Google”), in order to show an interactive map.
To protect your data, we have installed a two-click solution. That way, Google won’t learn about your visit once you access our website, but only once you actually use Google Maps.
By using Google Maps, particularly through active Java scripts, information about your use of this website (including your IP address) may be transmitted to a server of Google in the USA and can be stored there. Further information about the use of your data by Google can be found in the privacy policy of Google at https://www.google.de/intl/
If you don’t want your data to be transmitted, you can deactivate the execution of Java scripts in your browser or install a blocker, which will prevent the execution of Java scripts (e.g. https://noscript.net). But we do want to point out that this may impede the use of our or other websites.
Payment providers
PayPal
If you choose one of the payment options of our partner PayPal, provided by PayPal (Europe) S.à.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg, the data entered by you when ordering will be sent to PayPal in order to facilitate the contractual payment. Detailed information about this can be found in the privacy policy of PayPal: https://www.paypal.
The legal basis for passing on your data to PayPal is primarily the processing of your contractual data according to Art. 6 para. 1 (b) GDPR as well as our legitimate interest in a technologically perfect online offering and its design and optimisation in an economically efficient manner pursuant to Art. 6 para. 1 (f) GDPR.
Various
Zapier
Based on our legitimate interest in a technologically perfect online offering and its design and optimisation in an economically efficient manner pursuant to Art. 6 para. 1 (f) GDPR, we use Zapier, a service provided by Zapier Inc., 548 Market St #62411, San Francisco, California 94104, USA, in order to integrate different databases and tools. In the course of this, your customer information (but not your payment information) will be transmitted to Zapier.
Thus, your data is forwarded to the USA.
For the handling of your data at Zapier, we refer you to the Privacy Policy of Zapier at https://zapier.com/privacy/
Our Social Media Fan Page(s) – General Information
Beside our website, we also use fan page(s) on social media platforms. Above, we have already informed you about the data processing on our website and we have in particular made sure that the fact alone that you access our website is not yet forwarded to the social media platform. Following the ECJ ruling dated 5 June 2018 about social media presences, we want to inform you about the data processing during your visit to our social media fan page(s):
On the basis of our legitimate interest in a timely customer communication pursuant to Art. 6 para. 1 (f) GDPR as well as for advertising and public relations purposes, we present ourselves and our offers on social media fan page(s).
Our social media fan page(s) usually can be accessed online independently of you having a user account with the relevant platform or not. But in either case, your data will be processed by the social media platform.
Each time the social media platform is accessed, your IP address will be collected and stored. Usually, a cookie will also be placed on your page, which will save your visit and further data about your visit to the social media platform.
If you are logged in with the social media platform, your visit will also be spotted by a cookie or through other technological means and will be attributed to your user account. Thus, the social media platform is usually able to analyse your user behaviour. In this process, a user profile with your interests is generated, which the social media platform will use to provide you with a user experience tailored to your interests, in particular advertisement tailored to your interests within and outside of the social media platform – even across different devices, if applicable. Your data may also be used for market research. For the details, we refer you to the following privacy policies of the social media platform(s) used by us.
We can usually also use the data of the social media platform in order to allow you to use our fan page in accordance with your interests or to approach you with advertising.
When you interact with our fan page and if you are logged in with the relevant social media platform, according to the social media page’s terms of use, we can usually also recognise your user profile and see your content.
If you do not want this, we point you to our explanations about cookies above, with general information about cookies and their deactivation. There, we have laid out in general terms how you can prevent or limit cookies being stored on your devices. Further information about the respective social media platform can be found hereinafter.
According to the aforementioned ECJ ruling dated 5 June 2018, we are always jointly responsible for our social media fan page(s) together with the relevant social media platform. This means that you may also exercise your general rights, which we have listed in detail above under the heading “Users’ Rights”, against us. To that purpose, we refer you to our contact details at the beginning of this Privacy Policy. Please keep in mind, though, that we have no conclusive knowledge of the exact scope of the processing of your data by the social media platform and have even less influence on it. Therefore, we kindly ask you to contact the relevant social media platform in the first place regarding your rights.
We generally leave your data on the social media platform and do not import it onto our server. But if that should occur, our general information regarding the storage period will apply.
Further information about the processing of your data and the storage period on the social media platform can be found in the respective privacy policy of the social media platform, which we have listed hereinafter.
We present ourselves on the social media platform Facebook.
Joint Responsibility
Facebook Ireland Ltd.
4 Grand Canal Square
Grand Canal Harbour
Dublin 2 Ireland
Contact
Contact Data Protection Officer
If you open our fan page on Facebook, your data will be forwarded to the USA.
Facebook has concluded an agreement with us https://www.facebook.com/
about our shared responsibility for processing the data, in which it recognises its primary responsibility and guarantees in particular that you can exercise your right to information, as described in the general part. You may obtain more information from Facebook’s privacy policy at: http://de-de.facebook.com/
Facebook also provides us with statistics as part of “Facebook Insights” for the purpose of targeted advertising. These are created without our participation and then provided to us. The data include information like interaction with our page, such as likes, page activities, video views, reach of our posts, comments, sharing of content, clicks on offers or further information on our fan page as well as statistical data about those interacting, such as gender, origin by country, city and language. The same applies to groups which we may manage.
When you are logged in, you can influence the processing of your data by Facebook considerably and in different ways.
Here you can make changes to your timeline, i.e. what can be seen about you and your page: https://www.facebook.
And you can change your advertisement preferences here: https://www.facebook.
We have a presence on the social media platform Instagram. Instagram is now owned by Facebook.
Jointly Responsible
Facebook Ireland Ltd.
4 Grand Canal Square
Grand Canal Harbour
Dublin 2 Ireland
Contact Data Protection Officer
If you open our profile on Instagram, your data will be forwarded to the USA.
We have neither knowledge of, nor any influence on the possible collection and processing of your data by Facebook and Instagram. Further information can be found in Instagram’s privacy policy at https://help.instagram.com/
Instagram and Facebook also provide us with statistics as part of “Facebook Insights” for the purpose of targeted advertising. These are created without our participation and then provided to us. The data include information like interaction with our page, such as likes, page activities, video views, reach of our posts, comments, sharing of content, clicks on offers or further information on our fan page as well as statistical data about those interacting, such as gender, origin by country, city and language. The same applies to groups which we may manage.
When you are logged in, you can influence the processing of your data by Instagram considerably and in different ways.
Your content, i.e. what is visible of you and your profile, can be changed here: https://www.instagram.
We have a presence on the social media platform Twitter.
Jointly Responsible
Twitter International Company
Attn: Data Protection Officer
One Cumberland Place, Fenian Street
Dublin 2, D02 AX07 Ireland
Contact
If you open our channel with Twitter, your data may be forwarded to the USA.
We have neither knowledge of, nor any influence on the possible collection and processing of your data by Twitter. Further information can be found in the privacy policy of Twitter at https://twitter.com/
Twitter also provides us with statistics. These are created without our participation and then provided to us. The data will include interactions, for example, as well as statistical data.
When you are logged in, you can influence the processing of your data by Twitter considerably and in different ways.
Here you can change your privacy settings on Twitter:
https://twitter.com/
Vimeo
We have a presence on the social media platform Vimeo.
Together with us, this is the entity responsible for your data:
Vimeo, Inc.,
555 West 18th Street,
New York, New York 10011
USA
Contact
If you open our channel on Vimeo, your data will be forwarded to the USA.
We have neither knowledge of, nor any influence on the possible collection and processing of your data by Vimeo. Further information can be found in Vimeo’’s privacy policy at https://vimeo.com/privacy
Vimeo also provides us with statistics. These are created without our participation and then provided to us. The data will include interactions, for example, as well as statistical data.
When you are logged in, you can influence the processing of your data by Vimeo considerably and in different ways: https://vimeo.com/
YouTube
We have a presence on the social media platform YouTube.
Together with us, this is the entity responsible for your data:
YouTube LLC ,
901 Cherry Avenue,
San Bruno,
CA 94066
United States,
represented by
Google Ireland Limited
Gordon House
Barrow Street
Dublin 4
Irland
Contact
If you open our channel on YouTube, your data may be forwarded to the USA.
We have neither knowledge of, nor any influence on the possible collection and processing of your data by YouTube/Google. Further information can be found in YouTube’s privacy policy at https://policies.google.
YouTube also provides us with statistics. These are created without our participation and then provided to us. The data will include interactions, for example, as well as statistical data.
When you are logged in, you can influence the processing of your data by YouTube considerably and in different ways.
You can change your general privacy settings here:
https://myaccount.google.com/
And you can change your advertisement preferences here:
https://adssettings.google.
Salesforce
Wir nutzen im Rahmen unseres berechtigten Interesses an einem technisch einwandfreien Online Angebot und seiner wirtschaftlich-effizienten Gestaltung und Optimierung gem. Art.6 Abs. 1 lit. f DSGVO die integrierte CRM und Marketing Lösung der Salesforce.com Germany GmbH, Erika-Mann-Str. 63, 80636 München, Deutschland eine Tochtergesellschaft der Salesforce.com Inc., The Landmark @ One Market Street, Suite 300, San Francisco, CA 94105, USA
Das deutsche Unternehmen ist Datenverarbeiter in der EU. Zudem hat sich auch Salesforce.com USA dem Privacy Shield Framework unterworfen und sich verpflichtet, einen der EU gleichwertigen Datenschutz zu gewährleisten.
Nähere Informationen zu der Datenverarbeitung von Salesforce erhalten Sie in der Datenschutzerklärung von Salesforce. Eine transparente Auflistung der von Salesforce insgesamt angebotenen Services und Compliance Vorkehrungen finden Sie hier.
Wir haben zudem mit Salesforce einen Auftragsverarbeitungsvertrag geschlossen, nach dem Salesforce Ihre Daten nur in unserem Auftrag verarbeitet.
Salesforce bietet vor allem die folgenden Funktionen:
Cloud Services
Newsletter-Software
Tracking und Analyse
CRM (Customer Relation Management)
Chat Software
Wir nutzen davon die nachgeschilderten Funktionen:
Salesforce Cloud
Wir nutzen Salesforce als Cloudlösung für unsere Angebote und das Marketing. Dadurch ist es Salesforce möglich, von unserer Daten Kenntnis zu nehmen. Das sind auch Daten, die eine Person mit überschaubarem Aufwand identifizieren können (u201epersonenbezogene Datenu201c). Diese personenbezogenen Daten sind im Grundsatz alle Daten, die Sie anlässlich der Nutzung der Website eingeben. Das können Kontaktdaten (beispielsweise E-Mail-Adresse oder Telefonnummer), Rechnungsdaten (Name, Rechnungsadresse, Zahlungsmethode und Bankverbindung), Daten bezüglich einer Browser- oder Nutzungssitzung (IP-Adresse, geographischer Standort und/oder eindeutige Kennung des Endgeräts), Daten bezüglich in Verbindung stehender Konten Dritter (wie beispielsweise die E-Mail-Adresse oder der Nutzername für ein in Verbindung stehendes PayPal-, Google- oder Facebook-Konto), uns zur Verfügung gestellte eingescannte Ausweisdokumente (beispielsweise Ausweis, Führerschein, Pass oder offizielle Dokumente zur Unternehmensregistrierung), und jegliche sonstige personenbezogene Daten sein. Salesforce wird diese Daten nach dem abgeschlossenen Vertrag zur Auftragsdatenverarbeitung aber nicht auswerten oder verwenden.
Salesforce trifft zudem physische, elektronische und verfahrenstechnische Sicherheitsmaßnahmen zum Schutz Ihrer personenbezogenen Daten. Weitere Informationen dazu von Salesforce finden Sie hier.
Salesforce / CRM
Wir nutzen Salesforce auf der Basis der Erlaubnis der Verarbeitung von Vertragsdaten auch als Customer Relation Management System. Wir speichern hier alle Daten, die Sie uns zur Anbahnung oder bei dem Abschluss eines Vertrages übermittelt haben, insbesondere Ihren Namen, Ihre Kontaktdaten, ggf. Zahlungsdaten sowie geleistete Produkte, Dienste oder sonstige Leistungen. Salesforce erlaubt es uns auch, diese Daten in statischer und historischer Hinsicht auszuwerten.
Diese Daten bleiben von uns gespeichert, solange wir sie für die Abwicklung des Vertrages noch benötigen (insbesondere Gewährleistungsfrist) oder rechtlich eine Aufbewahrung vorgeschrieben ist (insbesondere der steuerlich relevanten Daten).
Salesforce Newsletter
Wir nutzen Salesforce für unseren Newsletter und Mail-Versand. Bestellen Sie den auf unserer Seite angebotenen Newsletter, werden wir Sie im Einzelnen darüber unterrichten, worüber wir Sie informieren, welche Daten von Ihnen gespeichert und wofür sie verwendet werden. Wir werden Ihre Daten nicht an Dritte weitergeben und nur für die Versendung des Newsletters benutzen.
Wir werden den Newsletter nur dann an Sie versenden, wenn Sie uns vorher Ihre Einwilligung dazu erteilt haben. Dafür werden Sie von uns eine E-Mail mit einem Link und näheren Hinweisen und der Bitte um Ihre Einwilligung erhalten. Wenn Sie diesen Link betätigen, erklären Sie sich mit dem Erhalt des Newsletters und Werbung durch uns einverstanden.
Grundlage für die Speicherung ist Ihre Einwilligung gem. Art. 6 Abs. 1 lit. a DSGVO, die Sie uns mit der Anmeldung zum Newsletter erteilen. Sie können diese Einwilligung jederzeit widerrufen, dazu reicht eine formlose Mitteilung an uns (z.B. durch Kontaktformular oder E-Mail oder Abmeldelink in jeder Mail). Von diesem Widerruf bleibt die Rechtmäßigkeit der bis dahin vorgenommenen Datenverarbeitung unberührt.
Da wir rechtlich gehalten sind, Ihr Einverständnis im Rahmen des sog. Double Opt In zu protokollieren, wird Ihre Bestellung des Newsletters, die Versendung unserer Einwilligungsmail und Ihr Einverständnis durch Anklicken des Links nach Ort und Zeit sowie mit Ihrer IP-Adresse protokolliert und gespeichert.
Die von Salesforce verwendeten Daten enthalten einen u201eweb-beaconu201c, der die Öffnung des Newsletters und/oder die Betätigung eines darin enthaltenen Links durch Sie an HubSpot sendet. Dabei werden an HubSpot Informationen zu Ihrem Browser, Ihren Standort und Ihre IP-Adresse übermittelt. Diese Informationen werden verwendet, um unsere Ansprache an Sie zu optimieren.
Weiter nutzt auch unser Newsletter Anbieter diese Daten, jedoch nur in pseudonymer Form (also ohne Ihre Identifizierung zu ermöglichen) zur Analyse und Optimierung des eigenen Service. Ihre Daten werden von diesem jedoch in keinem Fall genutzt, um Sie anzuschreiben.
Ihre Daten bleiben gespeichert, solange sie in unserer E-Mail Liste gespeichert sind, die Speicherung zur Rechtsverfolgung durch uns oder aus unseren sonstigen berechtigten Interessen noch erforderlich ist oder wir gesetzlich gehalten sind, Ihre Daten noch aufzubewahren.
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This is our current valid privacy policy from 11.08.2020